Betsson was originally founded in 1963 and has conducted gaming operations for the last 45 years. In 2006 the name was changed from Cherry to Betsson as the company gave away its terrestrial gaming operations to the company’s shareholders under the name of Cherry.
The company structure consists of Betsson AB which is situated in Stockholm and Betsson Malta Ltd, a 100% owned subsidiary, which conducts all gaming operations. In total the Betsson Group employs over 275 people and is active in 20 markets around the world with over 2.5 million registered customers.
Betsson is a public company listed on the Nordic Exchange Mid Cap with a market cap of 350 M.EUR. Being a public company means Betsson is transparent in following all rules and regulations. Betsson has proved its operational excellence by growing 104% in 2006, 121% in 2007, 60% in 2008 and 25% in 2009 organically. No other internet gaming company of substantial size can show this kind of growth. Betsson was listed as number 10 in the world among e-gaming companies in a recent ranking by a renowned industry publication E-gaming review and rated as the 14th fastest growing company in Europe by Business week. Betsson was awarded Socially Responsible Operator 2009 at the annual EGR Awards ceremony arranged by eGaming Review, a prize considered to be the Oscar of online gaming.
Betsson is operating three own brands namely Betsson, CasinoEuro and Cherry Casino, as well as a number of partner brands. We were one of the first companies to establish a sizeable affiliate operation, which is operational under the domain Affiliate Lounge.