CRM
CRM is a vital part of our business strategy – and a natural part of our partner offering. Customers are segmented on various demographics and behavior to ensure that the right customer gets the right offer at the right time. Registration and deposit processes are constantly evaluated in order to maximize conversion rates. Up- and cross-sales are natural ingredients in our offering to reduce churn and maximize customer life time value. Anti-churn and win-back activities are tailored for each customer segment. We use channels such as our website, email, sms and phone calls to ensure we reach out to customers with up- and cross-sales offerings as well as with retention.
Betsson also operates a loyalty system that spans across all products and that awards customers with points that can be exchanged for real cash. In addition to the general loyalty system we can offer Poker partners a Poker VIP program. The system rewards players loyalty with up to 40% value back.
All the above tools are continuously monitored and optimized to increase revenue per customer, enhance loyalty and prolong the customer life time.